Letter from the Editor
Business is built on relationships. And one of the great tools for building new relationships is sponsorship. This issue we take a look at sponsorship and the expanding role it is playing in helping...
View ArticleTouch Point Marketing: Why Sponsor?
Like many of you reading this, I need to justify the value of my MPI membership and that of my industry involvement. And with an alphabet soup of potential organizations to seek participation, it’s...
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