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Letter from the Editor

Business is built on relationships. And one of the great tools for building new relationships is sponsorship. This issue we take a look at sponsorship and the expanding role it is playing in helping...

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Touch Point Marketing: Why Sponsor?

Like many of you reading this, I need to justify the value of my MPI membership and that of my industry involvement.  And with an alphabet soup of potential organizations to seek participation, it’s...

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